FUEL
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AI is moving faster than most organizations can absorb it.

The companies that win the next decade won't be the ones with access to AI — everyone will have that. They'll be the ones who know exactly where to point it, who on the team should be using it, and how to turn that into measurable output.

Contact FUEL AI Company Integration
Ai
AI Company Integration

That's what we do.

FUEL helps companies integrate AI into the way their people actually work — role by role, department by department — so the tools translate into real capability, not just another subscription nobody opens.

Our Focus Areas

We specialize in two things: assessment and adoption.

AssessmentMap where AI fits
AdoptionMake sure people use it

First, we map where AI can meaningfully complement how your teams already execute. Then we make sure your people actually know how to use it — from the person who's never opened an AI tool to the power user already building workflows around it.

We work hands-on with your teams to identify Copilot and Claude integration opportunities across the business, and we train alongside your people until the tools are second nature, not a mandate from the top.

1Where We Start

Assessment

Every engagement starts the same way — we get in and learn how your business actually runs. We assess roles, departments, and company-specific needs to find where AI integration complements functional execution, rather than disrupting it. We're not interested in AI for AI's sake. We're looking for the specific points in your operation where the right tool, used the right way, measurably speeds up or improves the work.

This means sitting with your teams, understanding their workflows, and identifying the gap between what people are doing manually today and what could be accelerated, automated, or augmented tomorrow.

Manual todayTomorrow
AcceleratedAutomatedAugmented
2Where We Go Next

Training

Once we know where AI belongs in your business, we train your people to use it well. We work across the full spectrum — from employees who have never used an AI tool, to seasoned users who need to go from casual prompting to genuinely accelerating their output.

Training isn't a one-off workshop. We build capability that sticks, so your teams walk away with real skills they can apply immediately and keep building on long after we're gone.

Never used an AI toolAccelerating their output
3Where We Focus

ROI

Not every AI use case is worth your team's time, and we don't waste it on the ones that aren't. We identify the specific skills, prompt strategies, and agentic use cases that generate real, measurable ROI — and we tie every recommendation to your industry and your business, not a generic AI playbook.

That means finding the workflows worth automating, the prompting techniques that actually move the needle, and the emerging agentic capabilities that give your team a real edge in your specific market.

Workflows worth automating
Prompting techniques that move the needle
Emerging agentic capabilities
Our Specialty

Copilot & Claude

We specialize in Microsoft Copilot and Anthropic's Claude — two of the most powerful platforms for embedding AI into daily company operations.

  1. We help you determine which tool fits which use case
  2. Get your teams properly set up and integrated
  3. Train your people to use each platform to its full potential
MicrosoftCopilot
AnthropicClaude
How We Work

Same as everything else we do.

No bloated engagements, no unnecessary retainers.

Get in→Assess→Execute→Train your team up→Move on

Just a clear path from

"We're not sure how AI fits our business"
A team that's using it every day to work faster and better.
Company

Growth FUEL for the early stage.

FUEL consulting is a group of founders, CEO's, designers, engineers, marketers, data experts and executive coaches, who have joined forces to help all types of business succeed with what they need most - Growth FUEL at the early stage of their business. We have extensive experience leading and helping grow Fortune 500 companies to fast growing venture backed startups and everything in between.

100sDigital products launched or helped, in dozens of industries
100MM+Users attracted to products we have built, designed or evolved
$25MM+Venture Capital raised directly or helped raise
3–9 moTypical engagement
Our Focus Areas

Product

We specialize in two primary disciplines - Product and Design/UX. With product, we help set strategy, define or clarify KPIs, facilitate execution and measure/optimize results.

 

Design/UX

With design/UX, we usually simplify to match the user/customer intent and run various processes to deeply understand what user intent is. The design and experience should be optimized for conversion or user success and then we make it aesthetically pleasing.

Our Results

We have collectively launched or helped hundreds of digital products in dozens of industries. We have attracted 100MM+ users to products we have built, designed or evolved. And we have raised directly or helped raise over $25MM in Venture Capital. We have worked in virtually every industry from FinTech, Consumer, SaaS, HealthTech, Social Media and Application Design/Utilities.

FinTechConsumerSaaSHealthTechSocial MediaApplication Design/Utilities
Why We are Different

Most consulting entities are trying to find ways of extending billable hours through extraneous process and extra steps. We do not operate in this way and our typical engagements range from 3 - 9 months because we get in, execute, train up or help hire resources to continue on our path, and then we move on. In this way, we are like a mercenary product team for hire. We also take very little time to get up to speed on an industry, vertical or product because of our extended experience working in 100s of different industries.

How we charge

The majority of our engagements bill on a monthly retainer. This allows us to focus and execute on various needs dynamically without having to slow down to re-write scope every couple of weeks. We produce what the business needs in real-time. This also helps us function as operators within a business. Clients don't have to worry about excess hourly bills racking up if we join calls with customers or jump on internal discussions with the team. We can be entrenched like full-time employees and clients know exactly what they will be paying each month with no surprises.

Client Success

We have only ever relied upon word-of-mouth referrals from clients who are very pleased with how we helped them. So we are extra incentivized to do great work, although we would do this anyway as a function of our character. We also don't believe in locking in clients for extended periods. We are fine with month-to-month agreements because we believe you should only be using us if you are getting maximum value for your spend. Every dollar matters at the growth stage of your business and we would scrutinize our spend rigorously if we were on the founder side of the business as well.

Availability

Finally, we don't take on more than 2-3 clients at once and we often choose to focus exclusively on 1. This allows us to focus intently on helping and do our best work. Accordingly, we are often tied up. But reach out anyway if you have a need, and we can connect you with others who we trust to execute well if we aren't available to take your project.

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Work

Products we've built, designed and grown.

Two acquisitions, AI and machine learning platforms, viral consumer apps, investor pitch decks and conversion-driven landing pages.

Workflow map designed for Waste Management
Solutions Workflow for WM

Complex workflows & multi-system integrations

FUEL has extensive product management experience creating solutions for complex workflows and multi-system integrations.

Clients

Word of mouth is all we've ever needed.

Kyle and Eric are best in class. Our entire design and vibe was deeply effected by FUEL's work. In general, they are reliable, and great humans. I miss working with them dearly.
AB
Anthony BrownCEO, Co-Founder | BREAKr
FUEL has been a tremendous asset to our company. Their team immediately integrated directly with our team, and helped us better understand user intent and simplify our product to drive growth.
JE
Joe EllisCEO, Co-Founder | Vidrovr
Kyle & Eric have a unique capability - schooled & trained designers with immense go to market, fundraising & direct experience from start-up to enterprise - when you hire FUEL you get an entire team dedicated to building great products driven by the voice of the customer.
BS
Blake SquiresSerial Founder | Worked with FUEL on 6+ projects
Contact

Contact FUEL

If you would like to engage us, please reach out and we'll be happy to meet or jump on a call to see how we can help you. Email us at info@thefuelstrategy.com.

Email FUEL info@thefuelstrategy.com
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